HuffPost is reportedly on the auction block | TechCrunch

Late last night the Financial Times reported that HuffPost, arguably one of the crown jewels of Verizon Media Group’s remaining network of media properties (which includes TechCrunch), is up for sale. Verizon has been shedding media properties in a retreat from the strategy that it had begun to execute with the acquisition of AOL for […]
— Read on techcrunch.com/2019/10/19/huffpost-is-reportedly-on-the-auction-block/


Beating the Instagram Algorithm

As an event manager, making sure your content is seen on Instagram to me, is so much more important than letting my friends see my #fitspo or #getinmybelly posts. Posts used to be seen chronologically however with the 2018 Instagram Algorithm change some reports suggest that only 10% of your audience is seeing your posts.  The new algorithm works on post engagement so how many likes, comments and general interaction your post is getting. By lots of interaction, Instagram determines that this post is engaging and thus more people will want to see it. Basically if those initial 10% engage, then the other 90% may see it. So, although my post is probably now two months old for those that stay on top of #eventtech changes for those that still need help, here are my top two tips to try and beat that algorithm.

Hashtags – I always thought loads of hashtags gave you more chance of being noticed by anyone searching for any of the 30 hashtags that Instagram allowed… This is wrong.  Apparently less is more and a couple of hashtags specific to the niche you are targeting will suffice. Instagram will see you less like a spammer and this may get more of your stuff seen.  Lots of hashtags also makes you look like you are just posting to get likes when instead, you should be sharing your posts with people who are genuinely  interested in your content.

In events we are lucky we have #eventprofs, #eventplanner and #eventtech which are of most interest to me. In theory, using these three with one of two in addition (#sitevisit #comeflywithme #production) depending on what I want people to engage on may be enough.

I have all my hashtags saved in my notepad and then copy and paste them into a post depending on the content. I keep them specific to travel posts and site visit posts, catering and food posts and general event planning posts.

Comments – try and comment and respond to your comments as quick as possible. I know this is not always ideal but to keep the momentum going it is suggested you shouldn’t really be leaving it more than an hour to respond to a comment.

Another way to boost engagement on your posts via comments is to use comments that provide a call to action. Ask a questions to start an engaging conversation but make sure they are relevant to the post. In events we could ask questions on catering, perhaps comparing two dishes, side by side at a tasting and asking for user preference to production/set design!

There is a great read here from Hootsuite that will give you more tips on how to write fabulous, engaging comments.

That’s my top two tips – let me know how you get on!

 

 


Dunboyne Castle – Ireland

Last weekend, I attended an educational trip to Dublin, Ireland with The Buyers Networking Club (or BNC for short)!  The BNC is a group for Corporate Event Managers and it’s aim is to provide a platform for event managers to share information, experiences and recommendations. If you want to find out more about the BNC click here. My trip was to stay in Dunboyne Castle Hotel & Spa in Co. Meath Dublin, and it was AMAZING!
On returning from my trip, the club asked me to answer a few questions for other members which I have answered below.
Dunboyne castle 18 Dunboyne castle 2
Hand on heart, if you are considering Dublin as a destination for a meeting, incentive or away day I would definitely recommend it. I had a great time (I did have a lot of wine and got to bet at the horse races… ) but that aside – there was so much to see & do. I find Irish people and their hospitality just spot on, they are so welcoming and accommodating and of course the accent is lovely…

Describe in a few words the atmosphere and appeal of Dunboyne Castle and of Dublin as a destination

As a destination, Dublin has it all and Dunboyne Castle captures it all. If I had to say the first word that springs to mind about Dublin I would say tranquil and that’s exactly what Dunboyne Castle is. You just feel peaceful when your there. From the open event and dining spaces to the spa and ultimately the grounds, you just feel a sense of calm! It’s fabulous…

 

What do you feel is the venue’s biggest asset in terms of what it can offer corporate groups?

I think the venues biggest asset is its proximity to both the airport and the city centre. Corporate trips (whilst centred around the venue) need to also involve what’s on offer and the proximity of the hotel would allow groups an access to a wide range of activities in and around the city centre. Our group went to the race course which was only 15 minutes away and the cooking school of equal distance both which would suits groups.  You could do trips to the brewery as well!

What type of events do you think the venue is more suited towards?

Away days for small to medium sized groups would be great. I would also look at a gala ball in the ballroom which was so just so so lovely. I would also use the private dining area for Dublin based clients and the restaurant would suit any size event!

What did you think of the service?

Service was outstanding across the board. Nothing was too much trouble from finding me a phone charger to showing me the way out from the huge spa (the spa is amazing by the way).  The staff in the restaurant where beyond amazing – attention to detail was spot on!

What did you think of the fam’s organisation and of the excursions offered?

Hand on heart one of the best fam trips I have been on. There was just the right mix of showcasing not only the venue but of the activities as well. I managed a two hour nap and an hour of shopping which was fabulous and even a quick run.  Usually you are exhausted and don’t really have any free time – the itinerary was organised very very well.

 

If you could recommend Dunboyne Castle and Dublin what would you say about it?

You really just need to trust me and if you have any requirements in Dublin, book it!

What negative aspects of the venue/destination do you feel could be improved upon?

Nothing, and I am being honest. I loved every minute of both the hotel and Dublin. Even the weather was grand.

What was it like meeting other Club Members on a fam trip?

This is always a favourite part of mine of fam trips. You just meet people like you and I’ve always formed fast friendships where I always stay in touch with at least one person from my trip! It’s good to talk shop and to have a drink with your peers!

Dunboyne Castle Hotel & Spa, Dunboyne, Co. Meath. T: +353 1 801 3500 F: +353 1 436 6801 E: frontoffice@dunboynecastlehotel.com