Whether you have a team of social media managers or only a lone person looking after it. Your social media channels need to be covered 24 hours a day #fact.
I cannot tell you how irritating it is to send a tweet or a DM to a company on the weekend to have to wait until 9.00 am Monday for a response. It’s not professional and it’s not going to cut it for too much longer…
In the events and hospitality field it is paramount that someone is managing your social media 24/7. What if a restaurant had a series of tweets about bad service aimed at them and the social media manager only noticed on Monday morning?
What if you were a hotel and a celebrity was tweeting about how much they were looking forward to staying in your hotel and you didn’t see the tweets until after they had left?