You get 140 characters on Twitter. It’s not a lot so why oh why would you use half of them for your #hashtag. Twitter is primarily for engagement right? You want your clients & customers to engage but if your promoting a specific hashtag that people will use in every engagement why would you make it so it uses up most of the 140 characters?!

Keep them short or abbreviate your key message I say! Hashtags written on multiple blue road sign