My 3 Es of Event Perception

During my studies, I’ve noticed that a lot of academics like alliteration – from Kotler’s 5 Ps of marketing to Gordon’s 11 Cs of customer relationships, many researchers have jumped on the bandwagon to assert their opinions. As a soon-to-be events graduate, it occurred to me that my fellow students and I are the future of academic literature, so why not give it a go now?!

Effective It’s crucial that your event meets the aims and objectives set for it before you started to organise it – and if you didn’t set aims and objectives then you’re setting yourself up for an ineffective event before you even begin! Whether you hope to spread a message, teach a lesson, raise some money or just give someone a great time, it’s important to know what you wish to achieve. When I’m planning an event, I usually work to multiple sets of aims and objectives…