What is content marketing? It is the creation of content (i.e. via a blog), then pushing that content out through various social media channels in order to convert those that view that content into customers. In a more formal defination via the Content Marketing Institute:
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Initially the purpose of content I believe, is to inspire your audience to share your work and keep them engaged. It is to provide quality content first, before your competitors and it is to provide content that your audience wants. You need to show the world what your about and uploading any old *&^% will not hold you in high regard.
In terms of event management, the content available to share is probably the most varied and highly visual across all industries and to start, there is mounting evidence to show that rather than a traditional blogging platform like WordPress or Blogger, LinkedIn can lead to great engagement and leads.
Like other platforms, once you have published your content you can Tweet links to it, share images from it on Facebook or Instagram all the while bringing people back to your post and more importantly to either your own personal profile or the profile of your company. I guess it depends on what you want really but I for certain am going to start giving it more of a go. I published an article there (you can read it here) last week and received 2 endorsements, an invitation to hold a discussion forum and four new connection requests!
If you haven’t yet thought about pushing your content out via the LinkedIn Publisher, why not give it a go today. You can read all about it here.